BluZoom showcases your brand the way you intend. Your brand visuals, collections and products become clear to your consumer - you are selling your brand, not just a single product
Your brand is the first connection your consumer has with your product. Even if your consumer is only buying one version of what you sell, they are still buying your brand. When you buy an iPad you are buying Apple. It is both the credibility and visual equity upon which your equity is based.
Your collections define how you want your consumer to navigate your brand
Collections is the way you organize your brand into meaningful groupings with similar benefits. When you buy an Apple product, you first decide whether you want a smartphone, a tablet, a laptop, a desktop or an ancillary device.
Callouts
Your product - or version - is the first opportunity your consumer has to purchase your product.
Each version is separate but belongs to you brand family and collection. Although that choice may only take a brief period, your consumer considers how this product fits into your brand.
The key brand image is selected based on the brand’s strategy and current advertising campaign and may be static or dynamic, depending on the brand owner’s objectives.
Key layers of the consumer shopping experience.
The brand layer is the first connection your consumer has to your brand
2. The collection layer is the first connection your consumer has with the family of your products they may wish to buy
3. The version or product is the connection your consumer has to actually buy your product.
Arrays are assembled using defined priority into classified brand palettes.
Brand visuals are optimized basis sales priority, volume, price or any variable to maximize slaes..
Brand palettes are further compiled into arrays of defined categories.
This might include; brand, price, benefit usage, size or target market. BluZoom can be organized visually into any configuration that best connects with your consumer.
And defined categories are assembled into a virtually infinite array of categories. Think Google Earth for products.
The user experience of BluZoom is similar to using Google Earth. Product categories may be layered into an almost infinite array of categories, brands, collections and products that the user flows through visually.